Blavity | Nike: Play New
Video Treatment
Title Card/End Card/ On-screen Graphic Treatment
Role: Art Director, Blavity | Creative Director: Aja Smith | Video Treatment: Late Early
This campaign centered around highlighting Black athletes in non-traditionally black sports. We chose the 'Adventure Crew', a collective of Black People, lead by Black Women, who allowed us to join them on the journey of their love for the sport of Surf.