AFROTECH
Conference Branding
WATCH RECAP VIDEO:
What is AFROTECH Conference?
25K+ ATTENDEES
AFROTECH is an experience celebrating the intersection of technology, creativity, and diversity. With days of programming, including captivating keynote speeches, engaging panel discussions, and hands-on workshops led by industry leaders and visionaries in the tech and related industries.
+ For established Black professionals in the technology space
+ For those inspiring to break into tech
+ For marketing, sales, and HR professionals looking for diverse tech talent
+ For aspiring leaders in media, film, and entertainment
AFROTECH Conference (2023) in Austin, TX.
Project Details
Deliverables
+ Custom Photoshoot for usage across collateral
+ Consistent treatment for stage and monitor designs
+ Booth, Expo Floor, and Campus wayfinding visual strategy
+ Digital and social media content strategy
+ Website design creative direction
Campus Treatment
The Conference included three main locations in Downtown Austin. The branding was intentionally bright, utilizing yellow and other bright tones connect the various locations visually and help with wayfinding.
Custom Photoshoot
Role: Creative Director
Brief:
With this shoot the goal was to get striking imagery for usage across AFROTECH Conference on site and digital content. Using the established color palette for 2023, these images are vibrant and fresh while maintaining the core messaging of AFROTECH which is creating inclusive spaces and opportunities for Black people in the tech industry.
